| Metroplex Baby & Kids ("Metroplex
Baby") takes your privacy as
seriously as you do. We understand that you want to control your personal
information, whether it concerns demographics or preferences. Metroplex Baby considers e-mail to be private correspondence between the
sender and recipient. We will not monitor, edit or disclose the contents of
your private communications, or give or sell your e-mail address to any
person or entity except: (a) as required by law; (b) to comply with legal
process; (c) if necessary to enforce the terms of service; (d) to
investigate claims that such contents violate the rights of third-parties;
and (e) to protect the rights or property of Metroplex Baby.
To earn your trust and confidence in the
Internet and in Metroplex Baby, we are disclosing our Privacy Policy
concerning the methods and uses of the information that we collect. Our
Privacy Policy is intended to notify you of what personally identifiable
information of yours is collected; what organization is collecting the
information; how the information is used; with whom the information may be
shared; what choices are available to you regarding collection, use and
distribution of the information; what kind of security procedures are in
place to protect the loss, misuse or alteration of information under
Metroplex Baby's control; and how you can correct any inaccuracies in the
information. Our Privacy Policy outlines the type of information we collect
and store, our usage policy, and who to contact with questions or concerns.
1. What personal
information about you do we collect and how do we use the information we
collect?
Metroplex Baby collects some personal
information about you when you fill out a Registration Form when
registering. The Registration Form asks you among other things for your
city, your zip code, your e-mail address, and the birthdays
of your children. We collect that information so that we are better
able to provide our users with listings and events in which you may be
interested..
We use all of the information we collect
about you to customize the features and services we provide to you. This
information may also be used by advertisers who may utilize the information
to determine what advertisements, promotions, contests, and special offers
you may be interested in - although we will not share your e-mail addresses
with any third party for this purpose. In addition, this information, in an aggregate or
statistical form, may be provided to other parties for marketing,
advertising or other uses. However, your e-mail address will not be
disclosed to any person or entity except: (a) as required by law; (b) to
comply with legal process; (c) if necessary to enforce the terms of service;
(d) to investigate claims that such contents violate the rights of
third-parties; and (e) to protect the rights or property of Metroplex Baby.
Metroplex Baby may also use the
information we collect to occasionally notify you about important
functionality changes to the site, new services, promotions, contests, and
special offers we think you'll find valuable.
We may also use e-mail addresses and
other personal information to contact visitors who communicate with us. For
example, Metroplex Baby may direct e-mail to users who provide us with their
e-mail addresses for specific purposes such as receiving e-mail newsletters
or being notified of certain events. Any e-mail newsletter will always
contain instructions on how to discontinue receipt of the newsletter. If
you choose to no longer receive such information and opt-out from any future
mailings, you can simply follow unsubscribe instructions provided with each
e-mail delivered or contact
info@metroplexbaby.com.
In addition, if you choose to correspond
with us through e-mail, we may retain the content of your e-mail messages
together with your e-mail address and our response.
2. What kind of security
procedures are in place to protect the loss, misuse or alteration of the
information under Metroplex Baby's control?
Whenever Metroplex Baby handles your
personal information, we take steps to ensure that your personal information
is treated securely and in accordance with the
Terms of Use and this Privacy
Policy. We have implemented a variety of security measures to maintain the
security of your personal information including containing all of your
personal information behind our secured server network and limiting its
accessibility to a limited number of authorized persons who have special
access rights to such systems.
3. With whom your
personal information may be shared and how can you expect those third
parties to use such information?
As a general rule, Metroplex Baby will
not disclose any of your personal information except when we have your
permission or under special circumstances where the law requires it or under
the circumstances described below. No portion of the information you
provide on the Registration Form is available to the general public. We
may, at times, share the information you include on your Registration Form
and elsewhere on our site -- except for your email address -- with certain
third party advertisers and sponsors most of whom are advertisers and
retailers of goods and services, but this is specifically described to you
prior to collection or prior to transferring the information to such
persons. Note that when you click on the promotional messages or graphics
that you receive from our sponsors, or on a hyperlink that we provide to
another site, you may be brought to other internet sites not operated by
us. Metroplex Baby L.L.C. cannot assure you that the privacy policies
relating to these internet sites are adequate. Our Privacy Policy applies
only to this site and not to other web sites to which we link.
4. What other information
is collected and how does Metroplex Baby use it?
Metroplex Baby gathers certain usage
information like the number and frequency of users to our site and its
pages, certain demographic information regarding users, the operating system
and Web browser that a user uses and the identity of a user's Internet
Service Provider. Such information is only used by us in the aggregate to
reflect the population as a whole rather than focused on individuals in
order to allow us to determine how much our users use certain portions of
the site so that we can improve the site to make it is as appealing as we
can make it for as many of our users as possible. We may also disclose some
of this aggregate information and user statistics pursuant to
confidentiality agreements in order to describe our services to current and
prospective partners and sponsors. In addition, like many other web sites
with paid advertising, we may disclose some of this aggregate information to
advertisers to inform them of the number of people who have seen and clicked
on their advertisements. Generally, this information is collected through
traffic data and may entail the use of numeric codes that identify computers
(but not specific users) such as IP addresses and through the use of
"cookies".
5. What is a "cookie" and
how does Metroplex Baby use "cookies"?
As part of offering and providing
customizable and personalized services, Metroplex Baby uses "cookies" to
store and sometimes track information about your use of our site. Each time
you visit our site, our server network uses standard industry technology
known as "cookies" to automatically record your session. Cookies are bits
of electronic information that a web site transfers to your hard drive that
help our server network tailor and keep records of your visits to the site.
Cookies allow web site operators to better customize visits to the site to
your individual preferences. The use of cookies is standard on the internet
and many major web sites use them to provide useful features to their
customers. Cookies themselves do not personally identify you; they only
identify your computer. Although most web browsers automatically accept
cookies, you can usually change your browser to prevent or notify you
whenever you are sent a cookie. This gives you the chance to decide whether
or not to accept it. Metroplex Baby may use third-party advertising
companies to serve ads on our behalf. These companies may employ cookies
and action tags (also known as single pixel gifs or web beacons) to measure
advertising effectiveness. Any information that these third parties collect
via cookies and action tags is completely anonymous. If you would like more
information about this practice and your choices.
Additional Information
Metroplex Baby reserves the right to
amend this Privacy Policy at any time without prior written notice and only
the current Privacy Policy may be deemed effective. This Privacy Policy was
last updated on April 12, 2006.
Please note that this
Privacy Policy is an integral part of our Terms of Use and you agree to be bound by all of its terms and
conditions.Questions regarding our Privacy Policy should be directed to
info@metroplexbaby.com. |
